| Title: | Direct marketing : an integrated approach / William J. McDonald. |
|---|---|
| Author: | McDonald, William J., |
| Publisher: | Singapore ; Irwin/McGraw-Hill, Boston : c1998. |
| Physical: | xviii, 532 p. :ill. ;25 cm. +4 computer disks (3 1/2 in.) |
| Notes: | Includes bibliographical references and index.System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. |
| Summary: | |
| Subjects: | Direct marketing Direct marketing Case studies |
| Language: | English |